1. Segments & Automation

Last updated: March 26, 2026

What are Segments — and how are they different from My Lists?

Segments are dynamic, rule-based creator groups that automatically update based on creator behavior, performance, status, and timing.

Unlike My Lists, which are static and manually maintained, Segments auto-refresh every 4 hours, continuously adding new creators who meet the defined conditions. Once a creator qualifies, Euka can automatically trigger the Outreach Agents you’ve assigned to that segment.

This makes Segments especially powerful for brands that want to:

  • Engage large or fast-growing affiliate communities at the right moment

  • Stay organized without exporting reports or manually filtering creators

  • Scale creator operations without adding manual workload

  • Activate creators tied to specific products or performance tiers

—from sending briefs and setting expectations to reactivating dormant creators.

1.1 Preset Segments

Preset Segments are pre-built groups aligned with the affiliate funnel. No setup required — ready to use out of the box.

Best for:

  • Standard creator workflows

  • Teams getting started with automation

  • Fast execution without configuration

Creators with Samples in Shipment

Definition Creators with approved samples that are ready to ship or already shipped.

Recommended actions

  • Send a welcome message

  • Set posting timelines and expectations

Creators with Content Pending

Definition Creators who have received samples but have not posted yet.

Recommended actions

  • Send posting reminders

  • Share creator brief, creative guidance or examples

Creators Who Have Posted a Video

Definition Creators who have posted at least one video for your brand.

Recommended actions

  • Request Spark Codes

  • Encourage additional content or iterations

Revenue-Generating Creators

Definition Creators who have generated GMV greater than $0 for your store.

Recommended actions

  • Invite private creator communities or brand contests

  • Prioritize for deeper collaboration

Posted Only Once

Definition Creators who have posted exactly one video for your brand.

Recommended actions

  • Re-engage using a brand contest to incentivize additional posting

  • Encourage reposts, new hooks, or different content angles

  • Introduce new products to reset creator interest and creative direction

Inactive Creators

Definition Creators who have not posted in the last 30 days.

Recommended actions

  • Re-engage with a limited-time brand contest to incentivize fresh posting

  • Announce upcoming brand promotions or campaigns as a timely reason to rejoin and participate

Creators with Content Unfulfilled

Definition Creators who received samples but did not post within two weeks.

Recommended actions

  • Follow-up reminders

  • Close the fulfillment loop and reset expectations

For more advanced targeting and automation strategies, visit the Custom Segments help page to learn more.