Euka Sample Score
Last updated: November 3, 2026
Euka Sample Score ranks every sample request by how likely the creator's videos are to make $100 or more in sales (GMV) within 60 days of the request, so you can spend your samples on the creators most likely to sell.
Why use it
Most samples never turn into sales, and it's hard to tell from a creator's profile alone who will actually sell your product. Sample Score does that digging for you and shows its work, so you can review requests faster while still making the call yourself.
The score uses what Euka knows about the creator when the request comes in: their TikTok sales, their videos and sales for your Shop and for other brands on Euka, their earlier sample requests, how samples from other brands have turned out, and how your product's price compares with what they usually sell. Results from other brands are anonymized, so you can see how a creator tends to perform even if they've never worked with you before.
Where to find it
Go to Affiliate CRM > Sample Requests, then open View Requests > To Review. Each creator shows its tier in the Sample Score column, right after Creator. The Sample Score filter sits in the toolbar, right after Search @handle.
The four tiers
You don't see the chance itself. You see where the request ranks among the sample requests from the last 28 days. Euka compares it with your brand's own requests once your brand has received 200 or more in that time, and with every brand's requests until then.
| Tier | Where the request ranks |
|---|---|
| Very High | Top 10% of sample requests in the last 28 days |
| High | The next 25% |
| Medium | The next 30% |
| Low | The bottom 35% |
| Not enough data | The creator has no TikTok sales and no history on Euka yet |
Because tiers compare requests to each other, a Low score means your other recent requests look more likely to sell, not that the creator is a poor fit for every brand. It also means a quiet day can have no Very High requests.
How to use it
- Hover a score to see the tier, exactly where the creator's best request ranks ("Top 5% of sample requests in the last 28 days."), and up to three reasons behind it. A green arrow lifted the score, a red arrow held it back, and a grey dot was neutral.
- Sort by clicking the Sample Score column header: high to low, then low to high, then back to the default order, GMV 30d from high to low.
- Filter by tier with the Sample Score menu in the toolbar. Each tier shows how many requests it holds in To Review, and a Sample Score pill shows the tiers you picked. To approve the top of your queue in one go, pick Very High, select all, and approve.
- Approve or reject as usual. The score is there to guide you, and the decision is still yours.
A creator with requests for several products shows their best tier on the creator row; the expanded product rows don't repeat it.
Rules and limits
- Only Open Collaboration and Target Collaboration requests get a score. Requests from other channels, such as partner campaigns, don't.
- New requests are scored within an hour of reaching Euka. A request appears in To Review once it has its score, or after an hour if scoring takes longer.
- A request keeps its score while it waits in To Review. When Euka updates the model, the requests still waiting are scored again.
- Sample Score shows on To Review only. Every Sample Requests export adds two columns: the tier, and its reasons joined by semicolons.
For everything else on the page, see Sample requests.
FAQs
Why does a creator show "-"? None of their requests has a score: they aren't Open Collaboration or Target Collaboration requests, or Euka couldn't score them in time. Euka keeps trying in the background.
What does "Not enough data" mean? The request shows No data instead of a tier. The creator has no TikTok sales in the last 30 days and nothing on Euka to go on yet: no videos for your Shop or other Euka brands in the last 90 days, no requests to you in the last 120 days, no samples from other brands, and no sales for Euka brands in the last 30 days. Review those requests the way you normally would.
Why is a creator Medium for me but High for another brand? Once your brand receives 200 or more requests in 28 days, Sample Score ranks each request against your own requests, not against every creator on TikTok Shop. A creator who is Medium for you can be High for a brand whose other applicants sell less.
Can I see the exact chance? No. The chance of reaching $100 differs a lot between brands, so Euka shows where the request ranks among the last 28 days of requests instead.
Do Auto Review agents use Sample Score? Not yet. Auto Review agents still decide using the conditions you set.
Can I see scores in Claude, ChatGPT, or another AI tool? Yes. If you use Euka in an AI tool, it can see each request's score and reasons, and sort or filter by tier.