6. Usage Rights

Usage Rights give your brand legal permission to repurpose a creator’s content across other platforms. Since creators own their videos, you cannot legally reuse them outside TikTok without their approval. Usage Rights make that permission:

• Clear – everyone knows what’s allowed

• Trackable – monitor status and duration

• Enforceable – ensures legal coverage

• Fairly paid – compensates creators for reuse

6.1 Where to Manage Usage Rights

Go to: Ads → Usage Rights

You’ll see the following states in the tabs:

• Negotiating – respond to the usage rights that creator declined or requested changes to

• Pending Payment – creator accepted, either the flat fee payment is not completed, or there is a recurring payment pending for active percentage-based usage rights.

• Offer Sent – sent offer, waiting for creator's response

• Active – usage rights live

• Expired – usage rights ended

6.2 How to Request Usage Rights

From My Content:

• Filter and find the video you want to reuse

• Click Request Usage, or use the checkboxes to multi-select and bulk-request

Request usage rights:

• Preview what creators see on the right, switch between DM view and offer page view

• Send via TikTok Shop DM and/or Email and SMS

• Compensation Type

  • Meat Ad Spend / Sales – set the % share and max payout (optional)

  • Flat Fee – one-time payment to the creator

  • Free

  • Duration – Months (short-term) or Lifetime (long-term)

• Add a custom message to explain context

• Optional to attach your Terms & Conditions

• Optional to save as template and reuse later

• Click Send Offer – Euka sends it automatically to the creator

6.3 What Creators See

Creators receive:

• Your offer details

• Your custom message

• Payment amount

• Usage duration

Once accepted, your legal right to reuse the video is granted.

6.4 Duration Recommendations

• Months – for short campaigns, seasonal promos, or testing content

• Perpetual – for evergreen winners, hero videos, or best-selling creatives