5. Spark Codes

5.1 What is a Spark Code?

A Spark Code is a TikTok authorization code that lets you run a creator’s organic video as a paid ad in TikTok Ads and GMV Max.

When a creator provides a Spark Code, they are granting:

• Permission to boost their video with ad spend

• Permission for TikTok Ads and GMV Max to use the video

Spark Codes are essential if you want to scale proven content into ads while maintaining full rights.

5.2 Spark Codes Dashboard

In Euka, each row represents a creator's video. You can see:

• Video preview

• Creator

• Product

• Posted date

• GMV

• Spark Code

• Spark Code submitted date

• Usage rights

• Personalized Spark Code form link

At the top of the dashboard:

• Missing Spark Codes – shows how many posted videos are not yet authorized for ads

5.3 How Spark Codes Are Collected

Euka supports multiple ways to collect Spark Codes, helping you scale without manually chasing creators:

• Automatic Scanning

  • Euka automatically scans creator messages for Spark Codes and adds them to the table if found.

• Apply Filters to Collect Targeted Content & Avoid Duplication

  

• Video Posted Time – find recent content or isolate new tests

• Spark Code Submitted Date – track how quickly creators respond

• GMV per Video – focus on videos that already drive revenue

• Creator – target specific creators or agencies

• Product – identify which SKUs have ad-ready videos

• Spark Code Submitted – Yes = ready for ads; No = needs authorization

• Has Usage Rights – filter content you can reuse outside

• Message Creators Directly via Segment

  

  • Target creators who have already posted videos using a Segment.

  • Send them a personalized Spark Code form.

  • Creators see their video, paste the Spark Code, set expiration, and optionally grant usage rights.

  • Codes are automatically attached to the correct video in Euka.

• Upload via CSV (Optional for internal collection)

  • If you’ve collected Spark Codes outside Euka, you can bulk upload them to keep everything in one place.

  • Requirements:

    • One column for the codes

    • One code per row

    • Codes must start with #, end with =, and include letters/numbers

5.4 Export Spark Codes & Add to GMV Max

Export Ad Codes in Bulk

• Go to Affiliate CRM → Spark Codes → Export

Add Content to GMV Max

• Open your GMV Max campaign

• Click Edit Campaign → scroll to Ad Creatives

• Access your Creative Library and import the exported Spark Codes (30 codes at once)