Creators and lists

Affiliate CRM > Creators holds every creator you work with: your TikTok Shop affiliates and the creators you add from search, outreach, or imports, with their performance and history with your Shop. Lists are groups of creators you choose, ready for an outreach agent or an email campaign.

Why use it

You find creators in many places: on TikTok and Instagram, through your outreach, and in your own spreadsheets. Here they all sit in one table, with their numbers and their history with your Shop. You can then group the ones you want into lists.

Where to find it

• Your creators are in Affiliate CRM > Creators.
• Your lists are in Affiliate CRM > Lists.
• Custom fields and tags are in Settings > Members, which you can also reach from the gear icon on Creators.

Who can use it

Creators, lists, custom fields, and tags are on every plan.

Work with the Creators table

The buttons at the top switch between My TikTok Shop affiliates, My Instagram affiliates, All creators, and Important. The Lists and Segments menus narrow the table to one list or segment.

• My TikTok Shop affiliates holds creators connected to your Shop, synced automatically, such as those who replied to your outreach, requested a sample, or showcase your products (list them on their TikTok profile).
• All creators holds your affiliates plus the creators you've added.

Here's what you can do in the table:

• Search by @handle or email. Names aren't searched.
• Filter by tags, lists, segment, owner, source, region, or your custom fields. You can also filter by a contest, retainer, or program, and by TikTok numbers such as sales (GMV), followers, videos, LIVEs, and sample status.
• Turn on Time range to show video and LIVE numbers for the last 7, 30, 90, or 180 days instead of all time.
• Click a column header to sort, for example LIVEs to find the creators who go LIVE most.
• Select creators to change their Importance, Edit fields, add or remove Tags, or export them. You can also add them to or remove them from Lists (Create list from selection, Add to list…, Remove from list…), Send message, Invite to program, Block, or Delete them. Actions ⌘K has more, such as Assign owner….
• Creators you've blocked are left out of this table. Add the Blocked filter to see them. See Blocked creators.
• Add Member adds one creator by TikTok or Instagram handle, or email.

Click a creator to open their profile:

• Relationship: Brand Performance (their GMV from videos and LIVEs for you, their videos, and their top products), Sample Status, Retainer, Programs, About, and Manage (tags, lists, custom fields, and notes).
• Messages: your emails and direct messages (DMs) with them. See Messages inbox.
• Creator Profile: their TikTok or Instagram stats, their flat rate if they list one, and GMV breakdown (30d). That breakdown has two donuts: By sales channel, which splits the creator's last 30 days of sales (GMV) into Video, Live, and Showcase, and By product category, largest category first. Under it, Audience shows their followers' gender and age, and Top locations ranks their five biggest follower locations.

Open full profile opens a page with these tabs: Analytics, Top Videos, Shops, Sample Requests, Messages, Target Invites (Target Collaboration invitations from your Shop), and Segments.

• Top Videos starts on All shops, so you see the creator's best videos wherever they sold, which is what you want when you're sizing up someone new. Switch to Your shop for only the videos they posted for you. You'll see the switch once a Shop of yours is connected.
• Shops lists the Shops this creator sells for, with each one's Revenue and Categories.

How to import creators from a CSV

1. On Creators, open the ⋮ menu next to Add Member and choose Import from CSV.
2. Drop your CSV, or click Choose a CSV file.
3. Under Add to a list, choose Create new list or Add to existing list.
4. Check that each column is matched to the right field, then click Continue to Import.
5. Keep the window open until the import finishes. It shows how many creators were created, updated, and skipped.

For a template, click Download sample CSV on the import page. It has the columns email, first name, last name, phone, source, important, tiktok handle, and instagram, plus a column for each of your custom fields.

Each row needs an email or a TikTok handle. A creator already in your CRM with the same email or TikTok account is updated rather than duplicated, and a TikTok handle we can't find is still imported. Columns that don't match a field become new custom fields, and tag and list columns are skipped.

How to export creators

• To export everyone in the current view, with its filters, click the download icon at the top of Creators.
• To choose which columns to include, select creators and export them from the selection bar.

Custom fields and tags

• Settings > Members > Custom fields adds your own fields. The types are Text, Number, Date, Single Select, Multi Select, Boolean, URL, and Email. A field's type can't be changed once it's created.
• Settings > Members > Tags creates tags with a name and color. Add them to creators from the Tags column or a creator's profile, or select creators and choose Tags.

You can filter the table by both. Tags also work in segments, and custom fields in message variables.

How to create a list

1. Click New List and enter a name.
2. Choose how to add creators: Upload CSV, Search TikTok creators, Search Instagram creators, Add manually, or Start empty.

You can also add creators to a list from AI Creator Search, Social Intelligence, and Content > Videos, or from Creators with Add to list….

Manage your lists

• Each list's ⋮ menu has Create Agent, Create email campaign, Edit, Mark as excluded, and Delete.
• To combine lists, tick two or more and click Merge. We create a new list with everyone in them, without duplicates, and keep the original lists.
• Deleting a list keeps its creators in your CRM.
• When you delete creators from inside a list, choose Remove from list to take them off that list only. Delete from CRM removes them everywhere.

Excluded lists

Mark as excluded stops your outreach agents from contacting anyone on the list: "Your agents will not reach out to any of the creators in this list." The list shows an Excluded badge, and Remove from excluded undoes it.

• It applies to every outreach agent in your brand, including CRM agents, whatever list or segment the agent targets.
• It doesn't stop Auto Review agents from approving these creators' requests, and it doesn't apply to the emails your email campaigns send, to sequences, or to Auto Responder. Each of those has its own exclusion setting. See Auto Review agents.
• To leave a creator out of all of it at once, block them instead. See Blocked creators.

Rules and limits

• An import takes up to 10,000 rows, and only CSV files.
• An export holds up to 10,000 creators.
• You can add up to 30,000 creators to a list at a time.
• A merge combines 2 to 100 lists.
• A brand can have up to 100 custom fields.
• List names can't repeat.
• Platform L30D GMV is the creator's sales across every TikTok Shop they sell for, over the last 30 days, and your date filter doesn't change it. For some creators TikTok gives a range instead of a figure, and the column shows it the way TikTok does, such as "$0-$5K" or "$150K+". Filters and sorting use the bottom of that range.
• The GMV breakdown (30d) numbers come from TikTok. Showcase is what's left of the 30-day total after video and LIVE sales, so it covers sales from the creator's TikTok showcase. A section that TikTok has reported nothing for reads No data.
• Top locations shows which five locations lead, in order, with no percentages. TikTok gives those follower counts without a total, so any share we worked out would differ from the one TikTok Shop shows you.

When something goes wrong

• "CSV exceeds the maximum of 10,000 rows. Please split it into smaller batches.": split the file and import each part.
• Required field is missing on a row: it has neither an email nor a TikTok handle, so it's skipped.
• "Matched creator is in … but current store region is …; row will be skipped": the creator is in a different market from your store.
• Import paused: the creators imported so far are saved. Keep the window open and click Retry remaining members.
• "A group with this name already exists for this brand": another list has that name. Choose a different one.

FAQs

Where did "Blocklist All Creators" go?

It's now Mark as excluded, in the ⋮ menu of each list on Affiliate CRM > Lists.

Why is my agent for an excluded list finding no creators?

Your agents skip everyone on an excluded list, even an agent that targets that list. Click Remove from excluded if you want to reach them.

Why isn't a creator under My TikTok Shop affiliates?

That view only shows creators connected to your TikTok Shop, for example by requesting a sample or replying to your outreach. Creators you add yourself, from search or a CSV, are under All creators.

How do I bring a list of TikTok handles into Euka?

Import a CSV with a tiktok handle column, and choose Create new list under Add to a list. A file with only handles works.

Does deleting a list delete its creators?

No. They stay in your CRM, and only the list goes.