Outreach limits: TikTok and your plan
Last updated: October 3, 2026
Two kinds of limit decide how many creators your agents can reach. TikTok limits how many new creators your Shop can contact each week, on every Euka plan, and your Euka plan sets how many messages your agents can send each billing cycle.
Where to find it
On Outreach > Outreach Agents:
- TikTok Weekly Outreach shows how many creators you've reached this week out of TikTok's limit, and when we last synced it from TikTok. It's hidden when your limit is unlimited.
- Check Weekly Outreach Limits, beside it, opens your market's tier table with Your tier this week marked. Your Affiliate GMV (L30D), meaning your affiliate sales over the last 30 days, is shown next to the bar.
- Active Target Collabs shows your Shop's active target collaborations out of TikTok's 10,000. A target collaboration is an invitation for a creator to promote your products.
What your plan allows, and what you've used, is in Settings > Brand > Billing. See Plans and limits.
TikTok's weekly outreach limit
TikTok limits how many unconnected creators your Shop can reach each week, by target collaboration invitation or by DM (direct message). A creator is unconnected if you haven't reached them yet, or if they haven't replied to your message or invitation. Each creator counts once a week, even if you both invite and message them.
Your tier depends on your Shop's affiliate GMV over the last 30 days, meaning the sales that come from creator collaborations. TikTok sets your tier again at each weekly reset.
These are TikTok's tiers as they appear in Euka (as of September 2026). The follower count column is the most followers a creator can have for you to reach them in that tier.
United States
The limit resets every Sunday at 11 AM (UTC-8).
| Affiliate GMV, last 30 days | Unconnected creators per week | Creator follower count |
|---|---|---|
| $0.00 | 0 | N/A |
| Up to $2,000 | 2,000 | Up to 20,000 |
| Over $2,000, up to $50,000 | 7,000 | Unlimited |
| Over $50,000 | Unlimited | Unlimited |
United Kingdom
The limit resets every Sunday at 12 PM (GMT+0).
| Affiliate GMV, last 30 days | Unconnected creators per week | Creator follower count |
|---|---|---|
| £0.00 | 0 | Unlimited |
| Up to £200 | 500 | Up to 40,000 |
| Over £200, up to £800 | 1,000 | Unlimited |
| Over £800, up to £4,000 | 2,000 | Unlimited |
| Over £4,000, up to £10,000 | 10,000 | Unlimited |
| Over £10,000 | Unlimited | Unlimited |
Germany, France, Spain, Italy, Ireland, and the Netherlands
The limit resets every Sunday at 12 PM (GMT+1).
| Affiliate GMV, last 30 days | Unconnected creators per week | Creator follower count |
|---|---|---|
| €0 | 0 | Unlimited |
| Up to €20,000 | 850 | Unlimited |
| Over €20,000 | Unlimited | Unlimited |
For other markets, check your limit in TikTok Shop's Affiliate Center.
When you reach it
Before an agent sends, we check your limit with TikTok. When it's reached, or your Shop's affiliate GMV is $0, every running outreach agent in your Shop changes to Error with "TikTok weekly outreach limit reached", and we email you.
CRM agents and Email Only campaigns keep running. Email + Target Collaboration campaigns stop with your agents.
Agents stopped by the limit don't restart by themselves, even after the limit resets, and our automatic 12-hour retry skips them. Click Resume on each one after the reset. An agent you resume before the reset stops again.
Other TikTok limits
These are TikTok's too (as of September 2026):
- A Shop can have up to 10,000 active target collaborations, counting ongoing and expiring ones. At 10,000, the page shows Target Collaboration Limit Reached, and TikTok may refuse new invitations until you delete some. See Outreach agents.
- A Shop can send an unconnected creator up to 5 DMs a week, and up to 5 before the creator replies. We skip a creator who has reached this.
- Each creator can have only one ongoing invitation per product. See Who an agent contacts.
- TikTok sometimes refuses new invitations from a Shop for a while. When it does, we wait about an hour before your agents send invitations again.
Your plan's limits
Your Euka plan has its own allowance, separate from TikTok's. On Starter and Pro, outreach agents can send 10,000 messages per billing cycle, counting DMs, follow-ups, and invitations. That allowance doesn't apply while your brand's affiliate GMV over the last 30 days is under $2,000.
When the allowance is used up, we stop your outreach agents and email you. Growth, Business, and Autopilot have no limit per billing cycle, and CRM agents have an allowance of their own.
Each plan also has a daily limit: 2,500 outreach messages a day on Starter, 5,000 on Growth, and 10,000 on Autopilot. See Plans and limits for the details.
What we don't control
The weekly limit, its tiers and reset times, and the other limits above are TikTok's, and TikTok can change them. We can't raise or reset them, and a bigger Euka plan doesn't change them. Your Shop moves up a tier only when its affiliate GMV grows.
When something goes wrong
- If your agents show Error with "TikTok weekly outreach limit reached", wait for the reset, then click Resume on each agent.
- You have hit your TikTok-imposed weekly outreach limit, on the page, is the same limit. Agents that invite or DM new creators have stopped.
- Agents Cannot Run - 0 Affiliate GMV Detected means your Shop had no affiliate GMV in the last 30 days, so TikTok lets it reach no unconnected creators. The button beside the bar reads Contact support for help to break $0 GMV. For help getting your first affiliate sales, contact us at support@euka.ai.
- Target Collaboration Limit Reached means your Shop has 10,000 active target collaborations. Click Open Batch Delete and delete invitations no creator has accepted.
- Upgrade your plan, with "You have reached the limit of 10,000 messages/target invites per month per license…", means your plan's allowance is used up. See Plans and limits.
FAQs
When does my weekly limit reset?
It resets every Sunday: at 11 AM (UTC-8) in the US, 12 PM (GMT+0) in the UK, and 12 PM (GMT+1) in the EU markets above. Agents stopped by the limit still need you to click Resume afterward.
Why is Euka's number different from TikTok's?
Our bar counts the creators you've reached out of your limit, while TikTok's Affiliate Center shows how many you have left. Both describe the same limit, and our figure is as of the sync time shown under the bar.
How do I get a higher limit?
Grow your affiliate GMV. TikTok places your Shop in a tier at each weekly reset, based on the last 30 days of sales from creator collaborations.
Can I still reach creators after I hit the limit?
Yes. CRM agents and Email Only campaigns keep going, and creators who have already replied to you don't count toward the limit.
Does upgrading my Euka plan raise TikTok's limit?
No. TikTok's limits are the same on every Euka plan.