Your analytics

Your Analytics page in the Euka creator app shows what the brands you work with are getting from your videos: the sales their ads drove, how people watched, and the commission you're building up this period.

Why use it

You license a video to a brand, it runs as an ad, and then you wait for the payment without knowing whether the video did anything. Analytics shows the sales and ad spend behind each of your licensed videos, day by day, so you can see which ones are working and what you're on track to earn.

Where to find it

• Your ad performance, a section on Home, is the way in. It shows this period's figures and a View analytics button that opens Analytics.
• The same section sits at the top of your licensed content on My Work.
• On a brand's licensed content page, Performance opens Analytics with that brand already picked.
• In the Euka app on your phone, Your ad performance is on Home too, and View analytics opens the same page.

The Your ad performance section only shows once a brand has run ads on your videos. The page itself opens before that, from Performance or the link above, and says No ad performance yet until then.

Who can use it

Every creator, for the videos you've licensed to a brand on a commission deal: the brand pays you a percentage of the sales its ads made, or of what it spent on them. That's what a brand's Meta ads program does. Videos you were paid a flat fee for aren't here, and neither are your TikTok Shop commissions.

If no brand runs ads on your videos yet, the page says No ad performance yet with Browse Meta Ads programs, which takes you to the brands looking for creators.

How to read the page

Pick a date range

The picker above the figures has This period, 7 days, 30 days, and 90 days. It opens on This period, the payout period your commission covers.

The line under it gives the dates. On This period it ends with "so far · the same payout period as your commission". On a day range it says "commission covers the current payout period only", because the commission section never changes with the range.

Below the dates, a second line says how fresh the numbers are, such as "Updated Oct 6 · settles within 8 days".

Pick a brand

With more than one brand, a row of buttons sits above the figures: All brands first, then one for each brand. Pick a brand and the figures, the chart, and the video list cover that brand only.

Commission this period

The section at the top shows Commission this period, marked Estimated, with the Payout period dates under it. Tap it to open your upcoming payments on the Activity page.

It's an estimate because the period hasn't closed and sales are still being counted. Two notes can show under the amount:

• Commission cap reached: the brand set a maximum payout per video, and every video it has run as an ad has reached it, so they've stopped earning. With more than one brand, the note starts with the brand's name. When you open a video that has reached its cap and earned nothing this period, it shows the same note in place of Est.
• Program ended: the brand has ended its Meta ads program on Euka, so there's nothing left to estimate, and commission stopped on the program's last day. While the brand still owes you for it, the Activity page marks that brand Program ended with the date, and opening it shows what the brand is paying you and the payment date.

The totals

The tiles sit under the commission section.

Tile	What it shows
Attributed sales	Sales the brand's ad platform, or on some deals its sales tool, credits to the ads that use your videos
Orders	How many orders those sales came from, where the brand's sales tool reports it
Ads running	How many of the brand's ads using your videos are live right now
Ad spend	What the brand spent on those ads, where that's what you're paid on
Impressions	How many times those ads were shown
CTR	Click-through rate: clicks divided by impressions

A tile is left out when we don't have the figure, so you may see fewer than six.

Below them, three more groups show where the brand's ad reporting includes them:

• Video performance: Hook rate, 3-second plays as a share of impressions; Hold rate, the share of plays that ran to the end or at least 15 seconds, as the ad platform counts it; Completion, the share of plays that reached 100%; and Avg watch time in seconds.
• Engagement: Link clicks, Likes, Comments, Shares, and Saves.
• Conversions: Add to cart, Checkouts, and Purchases.

Daily sales

Daily sales charts the sales for each day in the range, with the total beside the title. On a deal that pays you on ad spend, it's Daily ad spend instead.

Your videos

Your videos lists one row per licensed video: its cover, the product it's for, the figure it's paid on, the orders behind that figure or the words ad spend, and a small trend line.

• Running means the brand has a live ad using that video.
• License ended means the brand no longer holds the rights to it. Ads it was already running can still pay you.

Tap a row to open it. You get how many ads use the video, Est. followed by the commission it's earned this period, its hook, hold, completion, and average watch time, and a table of the days it was active: Day, then Sales or Spend depending on the deal, plus Orders and Hook where we have them. A video with nothing in the range says "No ad activity in this window".

Videos with no live ad right now and no sales or ad spend in the range are tucked under Not running as ads, with the number beside it. Tap to open the list.

Top videos

Top in followed by the brand's name is that brand's own leaderboard: "What's working for other creators in this program". It shows once you pick a brand, or when the page covers only one brand. Your own videos in it carry a You badge. A brand that doesn't share a leaderboard simply has no section here.

Rules and limits

• The figures come from the brand's ad platform and its sales tool, and they sync about once a day. The line under the dates names the last day counted.
• Sales keep being credited to a day for a while after it ends, which is why that line says "settles within 8 days". A number you looked at yesterday can be higher today.
• Commission covers the current payout period only, whatever date range you pick, and stays an estimate until the period closes.
• Each video shows the figure its own deal pays on: attributed sales, or ad spend. Two videos from the same brand can differ.
• When a brand's sales are in a currency other than US dollars, they aren't shown here. The tile says "Shown in your brand's currency on Earnings".
• When a brand's ad platform hasn't reported its sales yet, the tile says "Not reported for every brand yet" and there's no total.
• Impressions, plays, engagement, and conversions only show where the brand's reporting includes them. Older days can be missing them.
• A dash (—) means we don't have that figure. It never means zero.

What we don't control

Sales, spend, impressions, and the watch and engagement figures all come from the brand's ad platform, and on some deals the sales come from the brand's own sales tool. Their attribution decides which sales count toward your video, so these figures can differ from anything you'd count yourself.

When something goes wrong

• No ad performance yet: no brand has run ads on your licensed videos, or the brand you picked hasn't. Tap Browse Meta Ads programs to find brands that do.
• "No ad activity in this window" on a video: it had no ads running in the range you picked. Try 30 days or 90 days.
• The page says it couldn't load your analytics: tap the retry button. If it keeps failing, send us a request from Creator Support.
• A brand you work with has no button above the figures: only brands whose deal with you pays a percentage of ad sales or ad spend have one, whether or not they've run ads yet. Your payments from it are still on Earnings and withdrawals.

FAQs

Why is the commission here different from my Earnings page?

The commission section is only the current payout period, and only commission on ads. Your Earnings page adds up everything from every brand, including closed periods, contest rewards, and program payments. See Earnings and withdrawals.

Why did yesterday's sales go up overnight?

The brand's ad platform keeps crediting sales to a day after that day ends. We re-read recent days with each sync, so the figures settle over about 8 days.

Can I withdraw what the commission section shows?

Not yet. It's an estimate for a period that hasn't closed. It's already counted in Upcoming on your Earnings page, and the Activity page marks it Estimate. Once the period closes and its numbers settle, it becomes a payment the brand owes, marked Upcoming, and moves to Available to withdraw when the brand pays us.

Why does one of my videos show ad spend instead of sales?

Because that's what its deal pays you on. Some brands pay a percentage of what they spend on the ads rather than a percentage of the sales.

The brand ended my enrollment. Why are figures still coming in?

Ads the brand was already running with your videos keep running, and keep paying you commission, until the brand stops them. The video shows License ended, and the brand can't make new ads from it.