7. Creator Marketplace (Paid Collaborations)

The Creator Marketplace helps brands scale high-quality, conversion-focused content without manual contracting or payment overhead.

7.1 When to Use Creator Marketplace

Use paid collaborations when:

• You’ve reached your content volume goal, but video quality is inconsistent or you’re missing mid-funnel (educational) content

• The majority of GMV is driven by a small share of videos (typically the top 8–20%); if your ratio is lower, paid collaborations can help lift performance

• You need reliable, on-time delivery for ads or key campaigns (e.g., ahead of major promotions where CTAs must align with your marketing strategy)

• You want to eliminate time spent on contracts, negotiations, and payments

7.2 Creator Quality & Eligibility

All creators in the Euka Creator Marketplace:

• Have generated ≥ $10K GMV in the past 30 days

• Have proven shoppable content experience

• Are pre-vetted, removing the need for heavy filtering

This allows you to focus on creative fit and pricing, not qualification.

7.3 How the Creator Marketplace Works

Step 1: Create a Campaign

• Set:

  • Budget or price range

  • Deliverables (number of videos, posting timeline)

  • Content requirements

• Choose visibility:

  • Invite-only (target outreach list), or

  • Public listing ($5 listing fee)

Step 2: Campaign Goes Live

• Campaign publishes immediately after the $5 listing fee payment

• Visible in the Euka Creator App

• Shared with Euka’s vetted creator network

Step 3: Creator Applications

• Qualified creators apply with:

  • Profile and past performance

  • Flat-rate quote

• You review and approve only the creators you want

Step 4: Contracting & Production

• Contracts and payments are handled automatically by Euka

• Typical timeline:

  • Contracting: ~3 business days

  • Sample shipping: ~5–7 days

  • Posting: Based on campaign requirements

7.4 Pricing & Fees

Creator Payouts

• 100% of creator flat fees go directly to creators

• Creators also earn TikTok affiliate commission from sales they generate

Euka Fees

• 10% platform fee on flat-fee payments at checkout

• 5% affiliate commission on sales driven by campaign content (taken from the TAP commission)

What this means

• Brands fully control their creator budgets and TAP commission rates

• Euka’s 5% is deducted from the registered TAP commission, not added on top

7.5 Content Usage Rights

Every delivered video includes:

• Spark Ad authorization

• Lifetime full usage rights

You may reuse content across:

• TikTok Ads

• Meta Ads

• Amazon

• Your website

• Other paid or owned channels

7.6 Delivery Protection

• Euka tracks deadlines and deliverables

• If a creator:

  • Misses deadlines, or

  • Becomes unresponsive

• Your payment is protected

• You receive a credit to replace the creator with another approved creator