Why Your Remaining Creator Count May Be Lower Than Expected

When launching a campaign, you might notice that the number of remaining creators to message is lower than your initial target list. Here might be why this happens:

Automatic Filtering Applied to Your Campaign

Our system automatically removes certain creators from your campaign to protect both you and the creators:

1. Already Messaged Creators

• For this campaign: Creators who have already received a message from this specific campaign are excluded to avoid duplicate messages

• For your store (when "Exclude creators who have already been messaged" is enabled): creators who have received any message from your store are excluded to prevent over-messaging

2. Blocklisted Creators

• Creators who have been added to your store's blocklist are automatically excluded

3. Excluded Creators

• For your store (when "Exclude creators who have already been messaged" is enabled): creators who have received any message from your store are excluded to prevent over-messaging

• Exclude segment or list: If you've manually excluded certain creators or enabled specific exclusion settings in your campaign configuration, these creators will be removed

List-Based Campaign Considerations

If you're using a list-based targeting method, additional factors may reduce your remaining creator count:

1. Invalid or Inactive Creators

• Some creators in your list may no longer be active or valid on TikTok

• Their accounts may have been deleted, suspended, or made private

2. Regional Mismatch

• Creators in your list must match your store's region

• For example, if your list contains US-based creators but your store is configured for the UK market, those creators will be filtered out

• Note: Creators without a specified region (uid_shop = None) are generally included regardless of your store's region

How the Filtering Works

The system calculates your remaining creators using this formula:

Remaining Creators = Initial Target List
                    - Blocklisted Creators
                    - Already Messaged (Campaign)
                    - Excluded Creators
                    - Already Messaged (Store)*

* Only applied if "Send to All" is disabled

What You Can Do

To maximize your remaining creator count:

• Review your blocklist and exclusion settings

• Disable "Exclude creators who have already been messaged" if you want to message creators who have been contacted by your store (might by other campaigns) before

• Ensure your creator list contains active creators from the correct region

This filtering ensures better engagement rates and helps maintain positive relationships with creators on the platform.