AI Creator Search

Last updated: October 7, 2026

AI Creator Search finds creators when you describe them in plain English. It searches TikTok creators, Instagram creators, and creators on the Euka app, and you can add the ones you find to a list for outreach.

Why use it

You know the kind of creator you want, but not their handles. Describe them in your own words, including what they show or say in their videos, and we find creators who match. You can also start from creators you already know, such as the ones who bring you the most sales (GMV), and find more like them.

Where to find it

Click AI Creator Search in the sidebar. The page opens on suggestions for your Shop, under Curated for you.

Click the search bar to search, and use its three icons to switch between TikTok, Instagram, and Euka app creators. On TikTok, the icons at the top right switch between the suggestions and the search.

Who can use it

AI Creator Search is on every plan. You need an active plan to search TikTok creators.

Messaging creators on the Euka app creators tab needs the Autopilot plan, or $100,000 in affiliate GMV (sales by the creators who promote your products) over your last 30 days. Inviting a creator to a retainer from their rate card needs Growth, Business, or Autopilot. See Plans and limits.

How to search TikTok creators

  1. Describe the creators you want, for example "creators with 10K+ GMV who mention skincare routine", and click Search. We turn your description into a search term, a search mode, and filters, and they appear as chips under the search bar.
  2. Remove any chip you don't want.
  3. Refine the results with + Filters.
  4. Sort the results, select creators, and add them to a list.

Search modes

Choose a mode under + Filters > Search Mode:

Mode What it searches
Profile The creator's bio and profile.
Visual What appears in their videos.
Transcript What the creator says in their videos.
By Image Creators whose videos look like an image you upload: a JPG or PNG of up to 5 MB.

A description searches Profile, Visual, and Transcript together unless it says otherwise. For example, "creators filming…" searches visuals, and "creators saying…" searches speech. By Image can't be combined with the other modes.

Filters

+ Filters has these sections:

  • General: Only show creators with an email, Only show creators with flat rate, Only show fast growing creators, two filters for creators who post AI-generated content, Categories, GMV Tier, GMV, and Follower Count.
  • Creator Data: gender, language, Post Fulfillment Rate, ethnicity, and TikTok's Promotion Performance Score (PPS).
  • Follower Demographics: followers' age and gender.
  • Video Performance: Engagement Rate (30d), Avg Shoppable Video Views (30d), Avg Live Views (30d), and Live GMV (30d).
  • Brands & Products: creators who have posted videos for a brand, or for one of its products.

Post Fulfillment Rate is TikTok's estimate of how often a creator posts a video after getting a free sample.

GMV Tier runs from L0 ($0 to $1K) to L7 ($1.5M+). Hover a tier to see its range. Use either GMV Tier or the GMV range, not both.

Curated for you

We read up to 30 of your best-performing products and suggest a search term for creators who suit them, with how many creators match. Click the section to run that search, or click Reroll for another term.

The section Creators similar to your top affiliates runs a lookalike search from the affiliates already selling for you.

How to run a lookalike search

A lookalike search finds creators like ones you already know.

  1. Click + Lookalike, left of the search bar.
  2. Choose what to start from:
    • Specific creators: type or paste TikTok handles.
    • My affiliates: pick from your affiliates. Your top 20 by GMV in your Shop are selected to start.
    • Upload CSV: a CSV of up to 2 MB with one column of TikTok handles, headed handle, tiktok_handle, tiktok_username, username, or creator_handle.
    • Upload image: the same as By Image.

A lookalike search starts from up to 25 creators and leaves them out of the results. It can't be combined with a description.

Work with your results

  • Sort by Relevance, GMV 30d, Live GMV 30d, or Followers.
  • Select takes the Current page, or a Custom quantity of the top results.
  • Add creators to list (or Add selected (N) to list) creates a list or adds to an existing one. See Creators and lists.
  • Click a creator to see their stats and videos, copy their email, or open their TikTok profile or a TikTok Shop direct message (DM). The panel also shows GMV breakdown (30d), which splits their last 30 days of sales (GMV) by sales channel and by product category, and their followers' gender, age, and Top locations. See Creators and lists for how those are worked out.

When you sort by Relevance, the precision menu can narrow most searches:

Precision What it shows
Precise The closest 25% of matches.
Standard The closest 50% of matches.
Broad (the default) All matches.

To contact the creators on a list, start an outreach agent or an email campaign for it. See Outreach agents and Email campaigns.

How to export your results

  1. Click Export CSV. Export Tasks opens.
  2. Click New Export.
  3. When the file is ready, download it from the list.

How to search Instagram creators

  1. Switch the search bar to Instagram.
  2. Search by topic, keyword, or handle. Only with email is on to start.
  3. Narrow the results with + Filters: Amazon creators, categories, country, brands, followers, engagement rate, and average views.
  4. Click Add all to list to add the top creators by followers. Export CSV works as on TikTok.

How to message Euka app creators

Euka app creators are creators who use the Euka app. A Collaborating badge marks the ones who already work with your brand.

  1. Switch the search bar to Euka app creators.
  2. Use the switches above the results to narrow them: TikTok Shop stats, Instagram stats, Recently active (signed in to the creator app in the last 30 days), and Has rate card.
  3. For more, click Filters. It opens a panel with four sections, and Reset at the bottom clears all of them: Creator (Relationship, which is All creators, Worked with you, or New to your brand, plus Categories and Active in the app), TikTok (TikTok GMV (last 30 days) and TikTok followers), Instagram (Instagram followers), and Rate card (Only creators with a published rate card and Rate per video).
  4. Click Message on a creator, or tick several and click Message selected. The message window opens on Euka Chat, which reaches the creator in their Euka app inbox, and you can switch it to a TikTok direct message (DM) or email.

This tab has no export, and you can't add its creators to a list.

How to invite a creator from their rate card

A rate card is the price a creator sets for packages of 1, 5, 10, or 30 videos.

  1. In AI Creator Search, switch the search bar to Euka app creators. Creators on the Euka app appear, with Has rate card among the switches above them.
  2. Turn on Has rate card. Only creators with a rate card stay in the results.
  3. Click a package. Send Invitation To opens.
  4. Choose one of your retainers, or Create new retainer.
  5. Check the dates, products, and rate.
  6. Add an Optional message if you want. It goes to the creator at the end of the offer we send them by TikTok DM.
  7. Click Invite Creator.

See Retainers.

Rules and limits

  • TikTok results only include creators in your store's market. Instagram and Euka app searches aren't limited to a market, and Instagram has a Country filter.
  • You can add or export at most 30,000 creators at a time. A TikTok export with nothing selected holds up to 10,000, and an Instagram export up to 30,000.
  • Each brand can run 1,000 TikTok searches, 1,000 Instagram searches, and 1,000 Euka app creator searches a week. A brand without a paid plan, such as one on a free trial, gets 300 of each. Every time results load counts: a new search, a filter or sort change, each new page, and a refresh. Searches that Copilot or your AI tools run count too, and so do searches with filters in a campaign's Send Invites tab. The count starts again every Monday at midnight UTC.
  • Each brand can export Instagram creators 100 times a week, or 10 times without a paid plan. This count also starts again on Monday.
  • Euka app creators shows 24 creators per page, and you can't change that.

What we don't control

Creators' GMV, followers, and videos come from TikTok and Instagram. TikTok sets how many creators your Shop can invite or message each week (as of September 2026). See Outreach limits: TikTok and your plan.

For some creators TikTok gives a GMV range rather than a figure, and we show it the way TikTok does, such as "$0-$5K" or "$150K+". Filters, sorting, and the GMV Tier badge use the bottom of that range, so a creator shown as "$0-$5K" sorts and filters as $0.

When something goes wrong

  • Search failed, "An active subscription is required to search creators.": your brand has no active plan. Choose one in Settings > Brand > Billing.
  • Failed to translate search query: we couldn't read your description. Try again, or reword it.
  • "Visual search still needs a visual keyword after filters are removed." or "Audio search still needs a spoken keyword or phrase after filters are removed.": after we turned your description into filters, nothing was left to look for in the videos. Say what the videos show, or what the creator says.
  • No catalog products found under Curated for you: suggestions need products in your connected TikTok Shop.
  • "…results selected, only the first 30,000 will be added.": only the first 30,000 creators go on the list.
  • Weekly quota reached, "Weekly API quota exceeded for this brand. Resets every Monday UTC. Contact support if you need a higher limit.": your brand has used this week's searches. They come back on Monday (UTC). If you need more, click Contact support.
  • Free-trial quota reached, "Weekly free-trial quota exceeded for this feature. Resets every Monday UTC. Upgrade to a paid plan for a higher limit.": your brand has used the 300 searches it gets this week without a paid plan. Click View plans to choose one, or wait until Monday (UTC).
  • Couldn't load creators on Euka app creators: the search didn't come back. Try it again, and contact us at support@euka.ai if it keeps happening.
  • Message creators from AI Creator Search, which names the GMV you need and your last 30 days: messaging on this tab needs Autopilot or $100,000 in affiliate GMV over your last 30 days. Click View plans to change your plan, or Later to close it.
  • "N creators can't be messaged: their Euka account has no usable email.": those creators are left out, and the message window opens with the rest. If none of them can be messaged, no window opens.
  • Couldn't open the message composer. Try again.: we couldn't open the message window. Try again, and contact us at support@euka.ai if it keeps happening.

FAQs

Why can't I find creators from other countries on TikTok?

TikTok search only shows creators in your store's market. To look wider, use the Instagram tab and its Country filter.

How do I find creators who sell on LIVE?

Open + Filters > Video Performance and set a Live GMV (30d) range, or sort by Live GMV 30d. LIVE GMV is a creator's sales from their TikTok LIVEs. For creators already in your CRM, sort the LIVEs column in Affiliate CRM > Creators.

Where did "Curated for your catalog" go?

It's now Curated for you. We choose the products ourselves, so there's no product picker. Click Reroll for another suggestion.

Can I add more than 30,000 creators to a list?

Not in one go: you can add at most 30,000 at a time. Narrow your search, or add creators to the same list in batches with Add to existing list.

Why am I asked to upgrade when I message or invite a creator?

Messaging creators on Euka app creators needs Autopilot, or $100,000 in affiliate GMV over your last 30 days. The dialog shows both the figure you need and the one you're at. Inviting a creator to a retainer from a rate card needs Growth, Business, or Autopilot. Searching and adding creators to lists work on every plan.