What is Social Intelligence?

Social Intelligence is Euka.ai’s research and analytics feature that helps you understand which products, creators, and content styles are performing best across TikTok Shop. It’s designed to give brands and agencies a clear view into what’s working — so you can make smarter decisions about who to work with, what content to create, and how to position your products.

Key Capabilities

1. Product Data Collection

We collect product performance data directly from TikTok Shop using tagged product links found in creator videos. This includes:

• Product name and image

• Price and discount

• Estimated units sold

This data helps you identify which products are trending and how they are being positioned in content.

2. Competitor Creator Discovery

You can search for and analyze creators who have posted about:

• A specific product

• A brand

• An entire category

This allows you to reverse-engineer your competitors’ creator strategies and export curated creator lists for your own outreach or campaigns.

3. Creative Brief Extraction

For each video, our system extracts and summarizes:

• The hook used in the first 2–3 seconds

• The main selling points or value props

• The content style (e.g., unboxing, GRWM, testimonial)

You’ll also see a brief at the creator level that aggregates these insights across all their content — making it easy to decide which creators align with your strategy.

4. Creator and Audience Demographics

We provide average audience demographic data to help you evaluate creator fit. This includes:

• Gender breakdown (male vs. female %)

• Age distribution (e.g., 18–24, 25–34, etc.)

These insights help you choose creators who reach your target customer profile.

Use Cases

• Discover top-performing creators from any brand or product

• Analyze the creative strategy behind high-converting videos

• Build creator briefs based on proven hooks and selling points

• Align creator selection with your product's target demographic