Intelligent outreach

In order to help you find and collaborate with great creators, Euka automatically reaches out to the creators most likely to respond and make sales whenever you create a bot or list.

How Euka prioritizes creators

When you filter for creators when creating a bot or use the Find Creators functionality, we will first find all creators that meet your filtering conditions.

Let's say you build a list of 5000 creators with Last 30 days GMV >$5K and in the Health category. Previously, Euka would reach out to those creators by order of GMV. However, these creators may not be the most likely to be effective collaborators because

1. They don't respond to DMs or accept invites

2. Their sales are heavily weighed to a small number of products, and not good general purpose promoters (i.e. they are one hit wonders)

3. They may make sales for some categories but not the ones relevant to your brand. For example, a creator has only made 5% of sales in the Health category but has an overall high GMV.

Using our proprietary data, we will now reorder the creators for every bot and list so that we reach out to the highest potential creators first. This is done by re-ranking the creators based on a weighted score between:

1. Reply rate

2. Sales consistency

3. Sales of products similar to yours

This is all happening behind the scenes, with a continually self-improving algorithm. We will still reach out to every creator in your list, but if your store is capped on outreach limits, our intelligent outreach will make sure you target the highest-potential creators first.