Launching a new Shop

Last updated: October 3, 2026

This is a checklist for your first weeks on Euka with a new TikTok Shop: what to set up, in what order, and what to watch. Each step links to the article with the details.

Where to find it

Several of these steps are also on the Getting Started checklist, which ticks them off as you go. Start here lists them all.

Who can use it

Every step below works on every plan, within your plan's quotas. Auto Responder, contests, and retainers need Growth, Business, or Autopilot. See Plans and limits.

How to launch your Shop

  1. Connect your Shop. In TikTok Seller Center, where you manage your Shop, add the email we give you as a user with the Affiliate Manager role, then wait for Verified. See Connect your TikTok Shop.
  2. Install the Euka TikTok Shop app, the last step in the same window. You need it to approve creators' requests for free samples in Euka, send usage rights offers (asking for permission to use a creator's video in your own ads), and use Auto Responder.
  3. Check TikTok's outreach limit. On Outreach > Outreach Agents, the TikTok Weekly Outreach bar shows how many new creators TikTok lets your Shop reach this week. See Outreach limits: TikTok and your plan.
  4. Decide how you'll approve samples. Review requests in Affiliate CRM > Sample Requests, or set up agents on its Auto Review tab. See Sample requests and Auto Review agents.
  5. Start your first outreach agent with Create New Agent on Outreach Agents. For new Shops, Euka suggests Target Collaboration + Message, and its creator filters warn that creators with high sales (GMV) may pass over offers from new Shops. See Outreach agents.
  6. Write a creative brief in Affiliate CRM > Creative Briefs, so creators who get a sample know what to say. See Creative briefs.
  7. Follow up automatically. On Affiliate CRM > Segments, set up CRM agents for creators whose sample was approved, who have received it, and who haven't posted. See Segments and CRM agents.
  8. Check the Dashboard every week. On the Dashboard's Outreach tab, the Creator Funnel shows how many creators you contacted, and how many requested a sample, received it, posted, and drove sales. The Performance tab shows your Affiliate GMV, the sales TikTok attributes to creators. See The Dashboard.

Rules and limits

  • TikTok's weekly outreach limit depends on your Shop's affiliate GMV over the last 30 days, and TikTok updates it once a week (TikTok's rule, as of September 2026). With no affiliate GMV, it's zero: your agents can't reach creators who haven't replied to you yet, and they stop with TikTok weekly outreach limit reached until you Resume them. Your first affiliate sales raise it.
  • Your plan's message limit: on Starter and Pro, your outreach messages have no limit per billing cycle while your 30-day affiliate GMV is under $2,000. See Plans and limits.
  • Email Only campaigns reach creators by email, outside TikTok's limit. They send from an email address you connect first. See Email campaigns.

What we don't control

  • TikTok sets its own rules for new Shops, such as the outreach limit above.
  • Creators decide whether to request a sample, post, and sell. TikTok also stops creators from requesting samples while your Shop's Finances balance in Seller Center is negative, and we show no warning for it (as of September 2026).

When something goes wrong

  • TikTok weekly outreach limit reached on your agents: TikTok's limit for this week is used up, or zero while you have no affiliate GMV. Resume them once the TikTok Weekly Outreach bar shows room again.
  • TikTok Shop App Authorization Required on Sample Requests: install the app (Step 2).
  • Few or no sample requests: see Getting fewer sample requests than expected.

FAQs

My Shop has no affiliate sales yet. Can my agents still send?

Not to new creators, because TikTok's weekly limit stays at zero until your Shop has some affiliate GMV. Email Only campaigns still reach creators by email. The button next to the TikTok Weekly Outreach bar, Contact support for help to break $0 GMV, tells you how to ask us for help.

Do I need the Growth plan to launch?

No. Every step above works on Starter, and Starter's messages have no limit per billing cycle while your 30-day affiliate GMV is under $2,000. Growth adds Auto Responder, contests, and retainers.

Why aren't creators requesting samples?

Check TikTok's side first: your weekly outreach limit, and your Finances balance in Seller Center. Then see Getting fewer sample requests than expected.