Plans and limits
Last updated: October 7, 2026
Each brand in Euka has its own plan: Starter, Growth, or Autopilot, or an older plan, Pro or Business. The plan sets how many messages the brand can send each billing cycle and each day, a few other quotas, and which features it can use.
Where to find it
- Before you subscribe: the Dashboard shows the plans with their prices, and you pick one there. Its plan table lists Autopilot as Enterprise.
- When you add a brand: the Pricing step of Add brand shows the plans and prices. See Brands, organizations, and licenses.
- Your plan: the brand switcher at the top of the sidebar shows each brand's plan. Settings > Brand > Billing shows it on the Overview tab.
- What you've used: Settings > Brand > Usage shows the brand's messages and other counts this billing cycle, and the date they start again. It leaves the date out during a free trial, once a plan is set to end, and on a Starter plan billed every 3, 6, or 12 months.
- If you manage billing: on a single-brand account, the Plans tab also shows your message quota.
You only see Pro and Business if your account is already on one of them.
Rules and limits
Every limit here is per brand. Each brand uses one license, and its counts are its own.
| Limit | Starter | Growth | Autopilot | Pro | Business |
|---|---|---|---|---|---|
| Outreach messages per billing cycle | 10,000 | No limit | No limit | 10,000 | No limit |
| CRM messages per billing cycle | 1,000 | No limit | No limit | 1,000 | 1,000 |
| Outreach messages per day | 2,500 | 5,000 | 10,000 | Ask us | Ask us |
| Social Intelligence and creative brief quotas | Apply | None | None | Apply | Apply |
On Starter and Pro, the outreach and CRM limits per billing cycle and the Social Intelligence and creative brief quotas don't apply while the brand's affiliate sales (GMV) over the last 30 days are under $2,000. Affiliate sales are the sales that come through creators. For the daily limit on Pro or Business, contact us at support@euka.ai.
Outreach messages
- Outreach messages are the regular DMs, follow-ups, and target collaboration invites (TikTok Shop invitations to creators you pick, at a commission rate you set) that your outreach agents send.
- On Starter and Pro, messages sent while the brand's affiliate sales are under $2,000 still count. Once the brand passes $2,000, everything sent this billing cycle counts toward the 10,000.
- The count starts again when your billing cycle renews, not on the 1st of the month. On a Starter plan billed every 3, 6, or 12 months, it starts again every month, on the day of the month your billing period began.
- What you send during the free trial counts toward your first paid billing cycle.
- When a brand reaches the limit, we stop its outreach agents and email you. You can't start one again until the count resets or you upgrade.
CRM messages
CRM messages are the DMs your CRM agents send to a segment, the replies Auto Responder sends, and the DMs sequences send. CRM agents are on the CRM Agents tab of Outreach > Outreach Agents. See Segments and CRM agents.
Daily sending
Your plan sets how many outreach messages a brand can send a day. Each agent can also have its own Daily Sending Limit, from 1 to 10,000 messages a day. See Outreach agents.
Social Intelligence and creative briefs
On Starter, Pro, and Business, these quotas apply each billing cycle:
| What counts | Quota per billing cycle |
|---|---|
| Discover Trends searches in Social Intelligence | 2 |
| Adding creators to a list from Social Intelligence | 2 |
| Product and brand pages opened in Social Intelligence (reopening one doesn't count) | 5 in total |
| Creative briefs created | 10 |
See Social Intelligence and Creative briefs.
Contracts
Every plan can send 50 contracts per brand per billing cycle. See Contracts.
Free trial
- If your account has never had a subscription, the plan you choose on the Dashboard starts with a 14-day free trial. You add a card at checkout.
- The trial isn't offered to accounts that have had a subscription before.
- When the trial ends, the plan carries on as a paid plan. To stop it, cancel before the trial ends: see Change or cancel your plan.
Without a plan
Until a brand has a plan, and after its plan ends, only these pages open: the Dashboard, which shows the plans, and in Settings the Profile, Notifications, Brand Details, Billing, and Organization pages. Every other page takes you back to the Dashboard, and agents can't start.
Features by plan
Features not listed here are on every plan, within the limits above.
Growth, Business, and Autopilot
On these plans, you can also:
- Turn on Auto Responder.
- Create contests and retainers, including inviting a creator to a retainer from their rate card.
- Invite creators over Euka app chat from AI Creator Search.
- Connect Amazon for the Halo Effect.
- Run Shopify + DTC programs.
- Use Meta Ads.
- Use Euka in Claude, ChatGPT, and other AI tools.
Autopilot only
Instagram social listening: the Instagram tab of Content > Videos collects the Instagram posts where creators tag or mention your brand. See Videos and Livestreams.
What we don't control
TikTok sets its own limits on how many creators your Shop can reach. They apply on every plan, and a bigger Euka plan doesn't raise them (as of September 2026). See Outreach limits: TikTok and your plan.
When something goes wrong
- Upgrade your plan, with "You have reached the limit of 10,000 messages/target invites per month per license…": the brand has used its regular outreach messages for this billing cycle. Wait for the next cycle, or move to Growth.
- CRM limit reached: the brand has used its CRM messages for this billing cycle. Wait for the next cycle, or move to Growth or Autopilot.
- Subscription required, with "Your quota for … has been reached": a Social Intelligence or creative brief quota is used up until the next billing cycle.
- Subscription required to start agents: the brand has no active plan. Choose one in Settings > Brand > Billing.
- Upgrade your plan, with "You have … active stores and … licenses": more stores are connected than you have licenses, so agents won't start. Add a license or remove a store: see Brands, organizations, and licenses.
- A prompt such as Growth plan required or Run a contest today: that feature needs Growth or higher.
FAQs
Does the 10,000-message allowance reset on the 1st of the month?
No. It resets each time your plan renews for a new billing cycle. If your Starter plan is billed every 3, 6, or 12 months, it resets monthly instead, on the date your billing period began.
Why does my Starter plan show unlimited messages?
Your brand's affiliate sales over the last 30 days are under $2,000, so Starter has no message limit yet. Once they reach $2,000, the 10,000 allowance applies.
If I upgrade, can I send more each day?
Yes. Growth allows 5,000 outreach messages a day and Autopilot 10,000, against 2,500 on Starter. Moving from Starter or Pro to Growth also removes the 10,000 allowance per billing cycle, and TikTok's own limits stay the same on every plan.
Can I get the free trial again?
No. The trial is only for accounts that have never had a subscription.
Do I need a plan for each brand?
Yes. Every brand uses its own license, and your brands can be on different plans. See Brands, organizations, and licenses.